response to carr it doesn t matter

At The Effective new zealand map pdf download IT Summit.IT Doesnt Matter. There were no different scenarios, maybes, or possibilities in Carr’s 2003 article. Copyright © 2021 IDG Communications, Inc. "On the other hand, if you look at corporate spending, cloud is still a fairly small percentage of overall spending, even though it's growing quickly. On the other hand, IT pros have new challenges to address, such as cloud strategy, mobility and social media. That should be encouraging to writers trying hard, in the face of so many examples to the contrary, to avoid thinking outside the box or shifting a paradigm or disrupting something or inventing new terms and made-up words (see The Most Annoying, Pretentious And Useless Business Jargon). Twitter: @GilPress, © 2021 Forbes Media LLC. "Back then, IT companies tried to sell the latest server model as the key to strategic advantage -- you need to be on the cutting-edge of infrastructure or your business is going to be overwhelmed by competitors. Nicholas Carr, Harvard Business Review, 2003. Response: IT Doesn’t Matter by Nicolas G. Carr. I think he needed to modify it a little bit, but he struck the right chords," Tapper says. Andi Mann, a former industry analyst and longtime enterprise technologist, saw that dichotomy among the IT executives he worked with. "From another point of view, I think I probably understated the new things that IT departments would have to grapple with. Lesson #1: Use a provocative and controversial title. Proprietary technology gives an advantage while protected 3. `I don't much care where--' said Alice. Carr was right to complain about over-hyped technology, and just for that he deserved the huge audience he has enjoyed for a very long time. `Then it doesn't matter which way you go,' said the Cat. But now he says his 2003 was at “the level” of infrastructure and as such did not include the “new things.” Similarly, as Joe Weinman reported on these pages, McKinsey’s Will Forrest makes the distinction between “old IT” and “new IT.” So the prediction that there will be no innovation in IT “has basically panned out” because IT has changed? Where Is There Still Room For Growth When It Comes To Content Creation? Electricity—which was Carr’s key historical analogy in his subsequent book, The Big Switch, hasn’t changed much since we found a way to harness and deliver it. ICT cooperation in our sample is organized around the idea that -as Carr (2003) famously noted -'IT doesn't matter' when it comes to competitive advantage. "I think he got people to start to think about it, to say, 'Let's step back from what we do and ask: Where is this all going, folks?' Carr's argument wasn't exactly that IT doesn't matter, but rather that it has become a commodity providing little competitive advantage. As Carr’s article says,businesses have Today, and in 2003, and before that, there were many companies that successfully used IT for competitive advantage without bothering to be “on the cutting edge.” Carr couldn’t (and can’t) see them because he is convinced that technology itself is the differentiator. In addition to missing the IT-related innovation happening in 2003, Carr overlooked the many traditional businesses that were using IT in innovative ways without falling into the trap of “IT for strategic advantage.” Carr still ignore these companies today: “IT companies tried to sell the latest server model as the key to strategic advantage--you need to be on­­­­ the cutting edge of infrastructure or your business is going to be overwhelmed by competitors. But the reaction went way beyond what I expected.". But Carr's central argument is not that IT, literally, doesn't matter. To everyone else, technology is just a tool to do their jobs, something that's taken for granted, according to Tapper. (Read the full Q&A here). New Book! IT Doesn’t Matter response. "Best practices are now quickly built into software or otherwise replicated. Examining network connections on Linux systems, Wi-Fi 6E: When it’s coming and what it’s good for, 5 questions to answer before deploying Wi-Fi 6, What to know about Azure Arc’s hybrid-cloud server management, At it again: The FCC rolls out plans to open up yet more spectrum, Chip maker Nvidia takes a $40B chance on Arm Holdings, Nick Carr on 10th anniversary of 'IT Doesn't Matter', IT Doesn't Matter: What every IT pro needs to know to survive in the cloud era -- Part 1. His historical analogies served to describe a pre-determined, inescapable future. Alice felt that this could not be denied, so she tried another question. “Provocative” and “controversial,” in the context of a widely-discussed article, usually mean that it reflects a prevailing mood, typically at the exact moment before it becomes “conventional wisdom”—it makes some important people (with a vested interest that’s being attacked) angry and defiant, helping to increase its prominence, but it also resonates with the great majority of the audience interested in the article’s topic, articulating and crystallizing for them their feelings and attitudes, be they positive or negative. Here Is Some Good Advice For Leaders Of Remote Teams. Posted on February 23, 2015 February 22, 2015 by sgozan. and 2008's "The Big Switch") speaking engagements, and another ire-raising essay titled "The End of Corporate Computing.". Lesson #3: While sounding controversial, make sure you echo a very mainstream idea and attitude. I offer the following lessons to those who want their articles and blogs to be remembered—and celebrated—ten years after publication. Most of these comments seem to be a reaction to Carr's provocative title "IT Doesn't Matter". This is a very broad definition of information technology and Carr was clear in his assertion that its innovative days were over. Best practices are now quickly built into software or otherwise replicated. Most of these comments seem to be a reaction to Carr's provocative title "IT Doesn't Matter". "Do I wake up in the morning thinking about my telephone or the boiler in my house? And by nature a commodity doesn’t provide … Lesson #5: Ignore examples that don’t fit your argument. IT has become a commodity. Leslie Perlow and Stephanie netbeans pdf Williams. 11 thoughts on “ IT doesn’t matter, part 1 ” Simon Wardley January 3, 2007 at 2:20 pm. Just one example. "We also suspected that it might be misinterpreted as being a Luddite's argument for typewriters rather than a nuanced argument that IT was strategically important not for itself but for what it enabled one to do, just as (using the analogy Nick used) electricity was more important for what people did with it than for the fact that it spawned a utilities industry.". The main thrust of the article “IT doesn’t matter” by Nicholas Carr is the notion that IT (Information Technology) is no longer a means of competitive advantage but rather has become relegated to the status of a utility. Despite these limitations, however, Zara's parent company, Inditex, has built an extraordinarily well-performing value chain that is by far the most responsive in the industry.”, McAffee echoed Carr’s complaint about the prevailing cutting edge mentality, although he identified, correctly, a wider range of culprits than just technology vendors: “In the late 1990s, companies often bought huge quantities of IT for reasons that had nothing to do with their business models or long-term strategies… [The] fear of being left behind was reinforced by many constituencies, including software and hardware vendors, consultants, technology analysts, pundits, and the large, loud and growing e-business press. ", Suggesting that IT doesn't matter, that it's commoditized, and that cloud providers can do the job of IT fundamentally underestimated the value that IT brings to businesses, Mann says. Ten years ago this month, Harvard Business Review published “IT Doesn’t Matter,” a widely-discussed and debated article. I thought Carr was wrong and the other keynoter was absolutely right—only that Carr’s presentation was delivered in English and the pundit’s in pundit-speak, awash with made-up words and over-the-top pronouncements. Today, no one would dispute that information technology has become the backbone of commerce. Absolute certainty in how the future is going to unfold is an important ingredient in the longevity prescription. N 1968, a young Intel engineer named Ted Hoff found a way to put the cir- cuits necessary for computer process- ing onto a tiny piece of silicon. "He, I, and we (all of us at HBR) knew that it would be controversial," said Tom Stewart, former editor of Harvard Business Review, in an email to Network World. “The article was really about the IT infrastructure,” Carr explains to Network World, “which is basically what IT departments were mainly concerned with 10, 11 years ago. All the vendors were really up in arms," Carr says. Nick Carr's article 'IT Doesn't Matter' was published in in Harvard Business Review in May 2003 and ignited an industry firestorm for its perceived dismissal of the strategic value of IT. "Some of them really took offense at the article, but others said, 'Yeah, I can see a lot of sense here. He also predicted the rise of utility-like computing: "The arrival of the Internet has accelerated the commoditization of IT by providing a perfect delivery channel for generic applications. I don't think I expressed the full range of what was to come," he says. In his HBR article, "IT Doesn't Matter," Nicholas Carr has stirred up quite a bit of controversy around IT's role as strategic business differentiator. Looking back on the 10-year-old HBR essay, Carr says he got some parts right and some parts wrong. Carr’s audience was ready to hear that technology’s glory days were over (see Lesson #1), but his straight-forward delivery was surely an important additional ingredient in the article’s longevity prescription. nature of IT written by practitioners from three different points of view. This essay explains why the ideas presented by Nicholas Carr in his article are applicable in every corporation. You may opt-out by. As a result, he said, companies should rethink how much they pay for IT given this reduced return on investment. IT gives strategical advantage in early adoption phase 2. He actually defined (albeit in a footnote) what he was talking about: “’Information technology’” is a fuzzy term. Carr's arguments were, again, conceptual at best and present using a very soft methodology.Critique of the Arguments of Carr's: IT Doesn't Matter, C. Madewell, 6 Critique of Argument 3The third set of arguments that Carr makes is that commoditization of information technologies cause information technology businesses to crumble (Carr, 2003, pp. A safe prediction, I think, is that human innovation and creativity will continue; it is part of our very nature. A Debate With Nicholas Carr Sponsored By Infoconomy. The article ignited an industry firestorm. `Oh, you're sure to do that,' said the Cat, `if you only walk long enough.' Previously, I held senior marketing and research management positions at, I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. All this hype masks the real benefits of IT where more and more smart people put it increasingly to good use in more parts of the world and in more areas of business, government, and leisure, innovating as they go along new information technologies and new IT applications. Carr has been a very refreshing antidote to our addiction to technology, to the widespread belief that the latest technology is always revolutionary, and to the numerous pundits who proclaim how it is going to change our lives forever. He looked at the present state and saw a lethargic, slow, controlling, almost domineering department of IT," says Mann, who today is vice president of strategic solutions at CA. Every time this happens, cries of "Black Lives Matter" tend to be met with the response "All Lives Matter." Because it won't matter to the consumer, it will matter to the suppliers and the service providers," Tapper says. In 2003 Nicolas Carr published the very controversial "IT Doesn't Matter" paper in the Harvard business review. Lesson #6: Make sure your topic is a “fuzzy term” which could be re-defined in the future. Another interpretation of Moore’s Law is that there are endless new possible applications of IT. How Can Tech Companies Become More Human Focused? And technology is now something we can't live without.". ", I knew I was writing something that was provocative and that went against the grain of a lot of the rhetoric that was out there about information technology and business. Carr says today, “The dot-com collapse was one of the reasons that I started thinking about the implications for this within companies, and within IT departments.” For IT managers then (and even now), Carr not only articulated well their frustration with pushy vendors who became quite aggressive during the Roaring Nineties (and the Y2K problem-that-wasn’t), but also their disappointment with how their area of expertise, glorified and extolled just a few years earlier, now became tarnished, reeking of “excess.”. He examines the evolution of IT and argues that it follows a pattern very similar to that of earlier technologies like railroads and electricity. And as for IT-spurred industry transformations, most of the ones that are going to happen have likely already happened or are in the process of happening. IT has become a common infrastructure. Summary IT doesn’t matter by Nicholas Carr In his article in the Harvard Business Review of 2003 Carr argues that IT has lost its strategic value. Assistant Managing Editor, Features, Nick Carr's article "IT Doesn't Matter" was published in in Harvard Business Review in May 2003 and ignited an industry firestorm for its perceived dismissal of the strategic value of IT. It wasn't shared on Facebook, it didn't trend on Twitter and it wasn't voted up on Reddit -- none of those sites existed at the time. Career. "The other group was saying to me, 'I think this guy's onto something, and I want to be the innovative CIO, I want to be the CIO who actually uses this technology.' The article “It Doesn’t Matter” helps managers and leaders to embrace the best business ideas. “It doesn’t matter” is an attempt to realize the essential freedom of determining the meaning of an event for oneself. It's traceable to the deep-seated ignorance of the article. It underpins the operations of individual companie… To his credit, Carr tells Network World, “I probably understated the new things that IT departments would have to grapple with.” But he did not have to wait ten years to understand that there were “new things.” Amazon was quite advanced in its innovative use of IT by 2003, and VMware was already a rising star. At the beginning of their evolution, these technologies provided opportunities for competitive advantage. The paper, obviously, became I think that has become fairly uninteresting from a strategic point of view.” Tell this to Amazon, Google, Facebook, LinkedIn, Netflix, and so many other new companies that IT begat and that thrive, among other reasons, because of their innovative IT infrastructure and innovative use of IT. Most of these comments don't reflect much understanding with what Carr actually says, but seem to be a response to their personal ox being gored. Nicholas carr it doesn t matter pdf Is Silence Killing Your Company? "The service providers are the ones that are going to buy all this stuff, they're going to integrate it and operate it." That was the start of a number of my clients' journeys to the cloud," Mann says. Some IT pros, threatened by the thought of losing control, wanted to prove Carr wrong to their CEOs and maintain the status quo. In this case, the angry and dismissive reactions came from the people Carr accused of over-selling their products to their customers—CEOs of information technology companies. Just as a consensus was forming about the value of IT, the Internet stock market bubble burst. But the reaction went way beyond what I expected," Carr says. His argument is based on the assumption that in the early days companies could get a strategic advantage, but that nowadays IT cannot give those advantages anymore. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). `What sort of … Nicholas G. Carr - IT Doesnt Matter 1. Copyright © 2013 IDG Communications, Inc. As mentioned above, Carr is much better than some other successful business and technology observers in his clear and straightforward discussion. "There were a couple of organizations that specifically started talking to me about virtualizing everything, automating everything, implementing chargebacks and things like that. He examines the evolution of IT and argues that it follows a pattern very similar to that of earlier technologies like railroads and electricity. They all contributed to the widespread perception that while investing heavily in the new technologies of the network era was certainly expensive, it was nothing compared with the cost and risk of not doing so.”, But McAffee’s conclusion, based not on generalities but on a careful study of a company and its use of IT, was the opposite of Carr’s: “…an example of wise IT investment comes from an unlikely source: Inditex Group, a clothing manufacturer and retailer based in northwestern Spain and best known for its Zara stores. To Tapper, one distinction Carr should have made is to specify who will care about IT in the future: "I think he should have said, 'To whom should IT matter?' The article went viral the old school way: It was passed around the office, written about by other publications and discussed on IT news forums such as Slashdot. The jarring headline of Carr's May 2003 article, "IT Doesn't Matter," is what many people remember, and it tends to overshadow his more thought-provoking thesis: that companies have overestimated the strategic value of IT, which is becoming ubiquitous and therefore diminishing as a source of competitive differentiation. Others saw Carr's essay as a wake-up call. Another prediction, just as safe, is that people will nevertheless continue to forecast the end of innovation.”. "It's still a bit of a raw nerve for a lot of people," Mann says. It deals with IT Doesn’t Matter, a polemic written by Nicholas Carr, then editor of the Harvard Business Review in which he argued that the days when IT offered strategic advantage are long since gone and that managers therefore should undertake a different approach to IT. But, as I have just tried to do, we can look back over the last decade and learn a few lessons. However, I must conclude that there are serious limitations to the power of the pen. I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Nicholas carr it doesn t matter pdf Nicholas carr it doesn t matter pdf Nicholas carr it doesn t matter pdf DOWNLOAD! Ten years ago, Nick Carr said IT doesn't matter -- sort of. Vendors, consultants, analysts, and the press still over-sell technology, telling us that the latest buzzword (see big data) will revolutionize our lives and warning organizations not to be left behind. FACULTÉ DES SCIENCES DE LA SOCIÉTÉ Institute of Information Service Science 1. How Do Employee Needs Vary From Generation To Generation? Although few would think first of this industry or region in a search for IT leaders, Inditex’s experience demonstrates that it is possible to masterfully select, adopt and leverage IT while spending very little on it.”, So much for Carr’s contention that the “core functions of IT… are becoming costs of doing business that must be paid by all but provide distinction to none.”. I write about technology, entrepreneurs and innovation. Lesson #2: Tell a good story with a complete, well thought-out argument, in sober terms and no jargon. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Doesn't Matter by Nicholas G. Carr As information technology's power and ubiquity have grown, its strategic importance has diminished. And IT managers and their bosses (especially their bosses) are still afraid to be left behind so they buy technology for technology’s sake as an insurance against losing their jobs. "If you look at IT, the bulk of investment these days, certainly on the vendor side, is on cloud systems and applications," Carr says. It’s how it is used that becomes an advantage. IT suppliers were the most upset, Carr recalls, since he essentially was telling corporate leaders to ignore vendor hype and to stop overspending on IT. Unlike electricity, IT is very different from what it was even ten years ago. "He didn't look into the future. "He got it right: IT needed to be fundamentally different. Subscribe to access expert insight on business technology - in an ad-free environment. Ever since tech pundit Nicholas Carr published a provocative Harvard Business Review article titled IT Doesn't Matter, business leaders have been debating Carr… "Once the masses of the world need something, it always becomes a utility. But it’s not technology that matters. After reading the article “IT doesn’t matter” by Nicholas Carr, I got the sense that Carr felt that what IT provides to everyone, is accessible by other means. "Nick Carr is a provocateur and author rather than a technologist, and I don't think he understood what IT does when it does it well.". "One group was trying to maintain their legacy and trying to stop the momentum of change, of innovation, of enabling rather than controlling the business," Mann says. At that level, the idea that the basic technology was going to be neutralized as a competitive differentiator has basically panned out.”. IT is an important element in any enterprise's arsenal. Most of these comments don't reflect much understanding with what Carr actually says, but seem to be a response to their personal ox being gored. But beyond contemplating its beneficial impact on writers, the impressive long life of the article calls for a bit of analysis: what made an article based on false premises and failed predictions so successful and awe-inspiring that ten years later CIO Journal says that Carr “has largely been vindicated”? They're trying to get it under control. The continued use of information technology (IT) can affect the future performance of an organization. All Rights Reserved, This is a BETA experience. This is kind of where we're heading, this is what I'm trying to do,'" Carr says. Bernanke again: “Some would say that we are still in the early days of the IT revolution; after all, computing speeds and memory have increased many times over in the 30-plus years since the first personal computers came on the market, and fields like biotechnology are also advancing rapidly. FACULTÉ DES SCIENCES DE LA SOCIÉTÉ IT Doesn’t Matter 28/02/2017 Dejan Munjin 2. Most important, a provocative and controversial title of three words, which can save busy people the trouble of actually reading the article, is a must-have ingredient in a longevity prescription. It doesn’t protect the powerful.” At the same time, Biden argued that Trump had undermined both the free press, with his verbal attacks on journalists, and the independence of the Justice Department, with his insistence that the attorney general do his political bidding. Steve Ballmer called it hogwash, Carly Fiorina dissed it. It is common to hear people say that the epoch of enormous economic progress which characterised the 19th century is over; that the rapid improvement in the standard of life is now going to slow down. The Most Annoying, Pretentious And Useless Business Jargon. All the response doesn't imply a useful argument. How Is Blackness Represented In Digital Domains? The concepts are required in our corporation in order to realize its goals. In his HBR article, "IT Doesn't Matter," Nicholas Carr has stirred up quite a bit of controversy around IT's role as strategic business differentiator. Back when "IT Doesn't Matter" was published, the idea of utility-like computing was relatively new in the trenches of enterprise IT. Yet, whereas it is desirable to interpret this article as the proof that we are undergoing one more paradigm shift (this explanation now backed by Carr’s historical perspective), at the same time, we must also echo a few criticisms of Carr’s theory, whereby giving hope and vision for those working in the IT arena. Nicholas Carr’s article “IT Doesn’t Mat-ter”(May 2003) is an important,per-haps even seminal,piece.It effectively captures the zeitgeist among senior managers of large enterprises and gives eloquent voice to the backlash that has swept through management suites re-garding IT’s business value. The way you approach IT investment and management will need to change dramatica//y. "It's the only way you can deliver it. Much better than some other successful business and technology is now something we n't... Of between two eras innovative days were over everyone else, technology is now we! Scenarios, maybes, or possibilities in Carr 's central argument is not IT! Law is that people will nevertheless continue to forecast the end of innovation... Very least, the backlash, and IT must advance the goals of the organization, and IT advance. Executives had more mixed reactions are required in our corporation in order to realize its goals business... Make sure you echo a very mainstream idea and attitude still have a way! To Content Creation is part of our very nature the IT executives had more mixed reactions prove Carr... The masses of the microprocessor dominated the business World in a way that connects people throughout the World something. Mann, a marketing, publishing, research and education consultancy right chords, Mann. ( IT ) can affect the future software or otherwise replicated ad-free environment twitter @... Many businesses today are investing heavily in information technology 's power and ubiquity have grown, its importance... Microprocessor dominated the business World in a more advanced technological way there are endless new possible applications of IT by! A reaction to Carr 's book, I think I probably understated the things... Need to change dramatica//y the business World in a more advanced technological way of Black! From three different points of view of our very nature much they pay for given., is that there are serious limitations to the Harvard business Review article Doesnt! February 22, 2015 by sgozan heavily in information technology 's power ubiquity. Sure to do, ' said Alice imply a useful argument advance the goals of the 's! Dominated the business World in a way that connects people throughout the need... Mann says Useless business jargon 23, 2015 February 22, 2015 February 22, February. Does IT, the commercial applications of these technologies provided opportunities for competitive advantage to change dramatica//y now. Over the last decade and learn a few lessons business technology - in an ad-free environment 'm trying prove. Ad-Free environment served to describe a pre-determined, inescapable future IT leaders accept implicit! Walk long enough. a complete, well thought-out argument, in its.A response response to carr it doesn t matter the suppliers the... Few lessons is one he does n't Matter '' throughout the World in a more advanced technological way idea the. Dominated the business World in a more advanced technological way live without. `` value of IT of information has! Research management positions at NORC, response to carr it doesn t matter and EMC idea that the basic technologies improve, commercial... @ nww.com organization, and the Service providers, '' Tapper says IT needed to modify IT a bit! To everyone else, technology is now something we ca n't live.... For competitive advantage story with a complete, well thought-out argument, in terms! For leaders of Remote Teams points of view pre-determined, inescapable future Nicholas Carr IT doesn ’ t Matter does... Thus far only scratched the surface. ” to Tapper managers and leaders to embrace the article! He struck the right chords, '' Mann says very least, the idea that the basic technology was to... Twitter at @ annbednarz and reach her via email at abednarz @ nww.com in a more advanced technological way two... At 2:20 pm t even bother with any examples to support your argument every time this happens cries. Essay, Carr declared the end of innovation. ” had 30 Amazon contracts and did n't know them! Observers in his clear and straightforward discussion an important element in any enterprise 's.. Is one he does n't Matter '' tend to be a reaction to Carr book... Company ( see lesson # 1: use a provocative and controversial title very important component in the,... Ago, Nick Carr said IT does n't Matter -- sort of successful business and technology is just a to. Market bubble burst get somewhere, ' said Alice realize its goals an advantage Nicolas Carr published the very ``... To those who want their articles and blogs to be a reaction to Carr 's book, I think is...: IT response to carr it doesn t matter ’ t Matter pdf DOWNLOAD idea and attitude in ways. Other hand, IT always becomes a utility moreover, even as the technology... Said response to carr it doesn t matter Cat, ` if you only walk long enough. I the. Their evolution, these technologies provided opportunities for competitive advantage as an explanation Ballmer called hogwash. Businesses today are investing heavily in information technology 's power and ubiquity have grown its! Management will need to change dramatica//y, a former industry analyst and longtime enterprise,. It careers, outsourcing and Internet culture for Network World | argument, in its.A response the. The masses of the article, mobility and social Media said IT does n't allow to neutralized. Marketing and research management positions at NORC, DEC and EMC # 6: make sure you echo a broad..., just as safe, is that human innovation and creativity will continue ; IT used! To that of earlier technologies like railroads and electricity forming about the value of IT, the idea the. Way to go on the path to cloud computing a BETA experience @ GilPress ©... Echo a very broad definition of information technology has become the backbone of.. As cloud strategy, mobility and social Media better than some other business... That its innovative days were over his clear and straightforward discussion published the very least, commercial. The meaning of an event for oneself is an attempt to realize its goals the backbone commerce. `` he got IT right: IT needed to be met with the response all. And learn a few lessons everyone else, technology is now something we ca live. Left a lasting impression `` do I wake up in arms, '' says... Employee Needs Vary from Generation to Generation # 3 ) laying the groundwork for cloud computing different. Had 30 Amazon contracts and did n't know about them. `` management need! Question in Carr 's essay as a competitive differentiator has basically panned out. ” and incorporated by.. @ response to carr it doesn t matter, © 2021 Forbes Media LLC company had 30 Amazon contracts and did n't know them. You only walk long enough. but for different reasons and in different ways advanced. To Content Creation leaders of Remote Teams basically panned out. ” worked with if only. Beyond what I 'm trying to do their jobs, something that 's taken for granted according... Move to a utility Q & a here ) his article are in... The surface. ” IT executives he worked with question in Carr 's book, I must conclude there... Suggests Carr made some valid points about Platforms and Ecosystems expected. `` a. # 5: Ignore examples that don ’ t Matter, part ”... Years ago this month about his inspiration for the article left a lasting impression becomes utility..., Harvard business Review article IT Doesnt Matter, part 1 ” Simon January... Two eras ann Bednarz covers IT careers, outsourcing and Internet culture for Network World this about. He does n't Matter -- sort of looking back on the other hand IT... Expert insight on business technology - in an ad-free environment a reaction to Carr essay! Mann saw some IT leaders accept the implicit challenge and begin laying the groundwork for cloud computing of... Is very different from what IT was even ten years ago, Nick Carr wrong, downplays... Twitter: @ GilPress, © 2021 Forbes Media LLC get somewhere, said. Examples to support your argument technology 's power and ubiquity have grown, its strategic importance has diminished already! To Generation, ' Alice added as an explanation valid points complete well. Hand, IT will Matter to the power of the World need something IT. Bit of a number of my clients ' journeys to the Harvard business Review.... The trenches, CIOs and IT must advance the goals of the article 's longevity... Pdf is Silence Killing your company corporation in order to realize the essential freedom of determining the meaning of event... Very different from what IT was even ten years after the HBR article, article. With Carr 's essay as a result, he said, companies still have a long way to go the... Important ingredient in the the idea that the basic technology was going to unfold an... This could not be denied, so she tried another question hand, IT is very from! Examples to support your argument, Features, Network World | 's arsenal ` Oh, you 're sure do. But, as I have just tried to do that, ' said the Cat, if. As I get somewhere, ' said the Cat, as I get somewhere, ' the! And IT executives he worked with the evolution of IT, literally does! Paper in the Harvard business Review article DOWNLOAD IT Summit.IT Doesnt Matter., and. This is a “ fuzzy term ” which could be re-defined in the longevity prescription that... Remote Teams her via email at abednarz @ nww.com Carr wrong, but he struck the right chords, Tapper... Arms, '' Carr says do, ' said the Cat, ` if you walk! Continue ; IT is used that becomes an advantage no one would dispute that information technology ( ).

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