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But - how are you gonna reach out to them? Emails with personalized subject lines get on average 30.5% higher open rates than general ones. Alternatively you can ask the influencer to contribute to your content. Your email subject line must be catchy too. According to an ACTIVATE study, 72% of marketers choose to reach out to influencers directly. Brands have one shot to make a great first impression when pitching influencers, so it’s best to … Nearly 90% of all marketers find that ROI from influencer marketing is comparable to or better than other marketing channels. Still, you don’t have any idea how to properly write your influencer outreach email template. Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. That’s why writing compelling subject lines for cold emails has become more important today than ever. Use these tips along with our sales email tracker, and see your team succeed. In this article, we’re showing you a few Influencer outreach email examples, that will help you get more deals in future. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Make your subject line quite descriptive. Influencer Outreach Email Template Ideas Gifting for Review or Mention. Personalized Networking Email Subject Lines Templates Subject line: Collaboration Opportunity with a New [your product/service type] Brand. Instead, he pitched a guest post and sent that over, outlining all the details of why Neil should be paying attention to him! And the third influencer outreach email example to make them smile and show that you care about their content by using in-deep personalization. Doesn’t get more to the point that this. As you start researching for influencer marketing partners, you would know exactly what’s the best way to offer them collaboration. At the end of reading this, you'll be able to use our own influencer outreach email templates, get an amazing reply rates and close more partnerships. 1) Get Personal--But Not Too Personal. " According to Backlinko, an email subject line that does not exceed 16 characters have relatively higher open rates. With emails, personalization is everything. Influencer Marketing: Subject Lines You Can Steal Right Now. Let’s see this influencer outreach email example: Good thing about this email template is that you’ve talked about your potential partner most of time but through your product, so he would see it as a good fit for him or his audience.As you can see, this influencer outreach email template uses the personalized image to engage with your potential influencer.Certainly - you won't like to create each image naturally for every prospect. And when you write an influencer outreach email, you should take each and every opportunity to personalize your message. Yo there - it's Ugi here! Let’s be real: Email outreach should be a core element of your marketing plan. Famous actors and actresses are traditional influencers, but popular YouTube personalities and bloggers are … Use this email template and build relationships with them with ease. How to Write Excellent Subject Lines for Your Outreach Emails. While they may not be suited for all types of emails, they can make your influencer outreach email appear unique. The majority of marketers say that targeted personalization increases customer engagement. Here are 23 email copywriting tips for your next influencer email. By now you have probably heard about influencers. 2. You have to be a great fit for them to expect that they will even negotiate with you. 2. Quirky subject lines have been done and done and, if you’re an influencer, you can be sure to see dozens, if not hundreds, every day. The Smooth Opening. We hope these influencer outreach email templates will help you get some new partners, and we would love to know, which template will you adjust firstly to your campaigns?Also - make sure to write follow up emails or use some of our follow-up email templates to improve your reply rates even more. Author’s Note: This isn’t the same as the first type that we just saw, which is pretty much the opposite, where influencers are looking for brands to collaborate with. Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. On the email page, ensure that the influencer’s name is present in the Send to field, enter a subject line in the Email Subject field, and select an email template from the Email Body drop-down list. In this part below, we’ll present you our 2 influencer outreach email templates that could get you new influencer collaborations if you use them well. Selling your brand instead of the perks will ensure that the influencer really loves your brand and can authentically recommend it. Bonjour {{firstName}}, I am {{YourName}}, the {{JobTitle}} of {{YourCompany}}. If you show them that you’re similar to them (but only if you really are) you have much better chances to get their “Yes”. Influencer Outreach Tip #5: Good Subject Lines. After all, you can spend all the time in the world crafting the perfect message. Many times an email will be relegated to the junk mail due to a vague subject title. At this point, it’s time to figure out a cold email subject line that will get their attention. Here are 10 steps to crafting a pitch perfect email, as well as a hypothetical outreach email we’d use ourselves. Templates in this category can come in handy when you’re looking for influencers to promote your products and services. Outreach's Top 5 Sales Email Subject Lines #1: The Quick Call (Personalized) What to say: Your goal with influencer outreach emails is to increase your brand awareness or get more sales by collaborating with them. Then this effective cold email template will help you approach them and discuss all details. … How to craft cold email subject lines. Focus your outreach email on what the influencer stands to gain from entering into a business relationship with you. Personalize Your Message. These are people who have a lot of followers on social media or fans in general. So, let’s see some examples for following up after a call, meetup, or networking event. When writing influencer outreach emails, you want to think about subject line first, email second. I’ve been following your [blog, Instagram, YouTube, etc.] Build excitement with influencers. Use it in your cold email to reach out to an influencer and it will increase your open rates. Simple Greeting: Don’t overdo on the formality and address them as Dear Mr. or Mrs. Personally, this is one of my favourite influencer outreach email templates you can use.Why?Because it's funny, engaging, intriguing, and most importantly, very personalized.Let's see it: As you can see, this influencer outreach email template requires a lot of research. You can also test email subject lines with CoSchedule’s Email Subject Line Tester: Show You Know the Influencer With Your First Line. Also, they are approximately accepting nearly 25% of collaboration requests - according to the same research. Even though the individual receiving your networking email might not be a customer, it will still have a positive impact. Hence, the ideal subject line is approximately eight words long. We get it, influencer outreach can be challenging for brands. Best Practices for Influencer Messages A good first outreach to an influencer should sell the brand, not the perks. Foster a relationship that focuses on your mutual admiration for their content and your brand. Subject Lines For Your Outreach: The subject line is one of the most important aspects of your outreach. Subject: Join iAcquire’s Blogger Network. But if they don’t get opened, you may as well have not sent them in the first place. There are several ways in which you can do your influencer outreach, but direct influencer outreach is the most common method. Let’s say you did it well, and that you have all the needed information about the ones you’re trying to reach. It’s somewhat like writing a marketing email. If in some cases, you don’t get response from some part of them, try to test some of follow-up emails to inspire them to respond. Like Robert B. Cialdini wrote in his book: “We like people who are similar to us. Promotion, prospecting, guest blogging, influencer marketing, building your personal brand, soliciting reviews and ratings, link-building, and more can all benefit from the tactic.. Here’s more good news: you don’t need 100+ different outreach templates to win at cold emailing. That’s why personalization is at the heart of every template we have included below. Second to this point, is to deliver value before you ask for something. When that moment comes, you could use one of these influencer outreach email templates: We used this article to show you two effective influencer email outreach examples so you could adjust them to your business. Influencer Marketing is great once you get the hang of how to do it effectively. A catchy subject line that makes them want to read your email … But, guess what?You will definitely get high open and reply rates, which means that you will be able to close more partnerships with your influencers.Sit down, work hard and see the magic happen! Personalized Subject Lines. You should start with a personalized subject line and personalized greeting. You know the name of the influencer, so you should use it to your advantage. You become blind to the quirkiness that some marketing professionals think makes them stand out. C-suite execs playing catch-up to improve digital investments—and measure their return, Marketing copy essentials—3 guiding principles in review, Consumers are savvy about brand safety issues in advertising, 5 PR tactics to help you start 2021 on the right foot, Journalists on the move – Week of January 11. Also, the fact that 65% of influencer marketing budgets will increase in 2020 says a lot about the influencers campaign's success in the past. Mention your blog and the opportunity for the influencer. So and so. Here are some examples of attention-grabbing subject lines: “Question about [goal]” “Do not open this email” “Hi [name], [question]?” “Should I stay or should I go?” “We have [insert fact] in common …” Share their posts. Think of something that would make the influencer curious about the email, making them want to read it. Whatever you choose - make sure to use personalized images - because they're literally skyrocketing your reply rates and helps you to close more deals.You can see the magic of personalized images in our 14-day trial. It would definitely be boring and time-consuming.But fortunately, lemlist - on of the best mailshake alternatives - is here to make the process easy. Congrats on your recent award [insert name of award] Everyone likes to be complimented and appreciated. In the process of searching, planning and trying to get Influencers, you can follow their work for a couple of weeks. As simple as this seems, it is an important outreach tip that you should put in mind. Let’s see this influencer outreach email example: Subject line: {{firstName}} + {{YourCompany}} = Collaboration? This is based on popular sales outreach situations and proven templates that boost your email open rates. I'm passionate about organic B2B SaaS marketing. Well, today is your lucky day and we are here to help! To do that, you need to keep these some things in mind. That way you will remind the contact that you are waiting for their response even without them needing to open your email. Another study found that 80% of emails are accessed via mobile devices, so it’s important to keep your subjects short and crisp. I have a dress I want to send you Hi [influencer’s name], I’m [your name] from [your company]. Hence, it will make your potential partner intrigued on what you have to offer. In fact, nothing will make a webmaster discard your email quicker than such subject lines, even if the content inside the message is top-notch. Convince&Convert has found that 35% of the email recipients open emails based on the subject line alone. Let’s talk partnership. Then mimic the subject for your outreach. This email template is intriguing, engaging, and funny. We use cookies to ensure that we give you the best experience on our website. Writing a creative subject line can be complicated, so here is a list of five email subject line blueprints that you can use for inspiration. These subject lines help your email stand out, set expectations about the contents of your email and what you have to offer. Read this article to find out! Offer them something for free to try out or test. This is because only 6.9% of emails use emojis. They don’t work with everyone. Get the latest posts delivered right to your inbox, Stay up to date! 1. More than providing clean copy that doesn’t get in its own way, your initial outreach email has to finesse the influencer. Save posts which he/she posted on LinkedIn/Instagram/other channel, and which could be used later for cold email. The above subject line of Designmodo provides value and persuades the recipient that the email consists of something they want. Blogger outreach done well considers the brand, the blogger, and the blogger’s audience. Love to drink good wines, write amazing content, ride horses and walk out with my two dalmatian dogs :). That’s why good research is crucial in this process. Looking for collaboration with other businesses? Personalized emails improve click-through rates by an average of 14% and conversions by 10%, and emails with personalized subject lines are 26% more likely to be opened.. You don’t wanna be a bad guy and boring spammer like most of them are, right?! Image via Retention Science “I wrote a blog post called ‘6 Reasons Neil Patel Should Call Me’ and had one of his editors send it to him. Advertise on Their Website As one of the most visible marketing influencers, a regular outreach email would just be one of hundreds. 3 best influencer outreach email examples for more partnerships, First one to show them that you share the same values, The second one to tell them on humoristic way that you would be great partners if they decide to work with you. Get all the latest & greatest posts delivered straight to your inbox. So, your next marketing strategy is to arrange partnerships with popular influencers in your industry? This doesn't have to be money, and you would have already figured out what it is you can offer them in the research phase of the outreach process. I really don’t remember what happened next. By continuing to navigate on this website, you accept the use of cookies. We are a company that [what you do and how it is related to him/her]. Terrible subject lines are one of the top reasons why digital PR campaigns don't earn links. This fact seems to hold true whether the similarity is in the area of opinions, personality traits, background, or lifestyle.”, ― Robert B. Cialdini, Influence: The Psychology of Persuasion. Here’s an email you might want to use: Hey [name], I would love to feature you in a blog post. They only do it with companies that are getting along with their brand and lifestyle. They are offering help to their subscribers and reminding them they are around. Click-bait subject lines, such as “Open Now”, “Must Open”, “Once in a Lifetime Chance”, “Unique Offer” are just about as efficient as those infomercials you see on TV. Use a straightforward subject line. Research proves that emails having subject lines six to 10 words long have the highest open rate (21%). That makes it the biggest factor by far. One thing people are always asking us at CloutHQ is how to get more responses and replies to their influencer marketing outreach emails. Email subject line … for about a year now and I love your work! Influencers are receiving huge amounts of emails daily by companies trying to reach them for collaboration. Subject: Use a straightforward subject line that is short and to the point. To see the 10 Best Influencer Outreach Subject Lines, check out: When you’re reaching out to influencers by email, you should first focus on the email subject line. Referencing a mutual contact in your subject line always increases the open rate of a cold email. Emojis are a great way of achieving this. Our algorithm and email template editor allows you to create images and personalize them on scale for each influencer prospect. Accessibility. The 10 most helpful influencer collaboration email subject line templates 1. If that advice is not enough to set your sales team in motion, here are the actual top performing email subject lines our team has used. Type #2: Influencer Outreach Email Templates. Craft cold email subject lines that work. To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. Want to collaborate with an influencer but not sure how to reach out effectively? You will need to go through each of prospect's social media account and take screenshots. Learning which subject line best resonates with your recipients will help you craft higher converting emails. Step 3: Make Changes and Click . Bloggers love to extend giveaways and special offers to their audience, so this subject line is a great one. … blogger outreach done well considers the brand, the blogger ’ s time to figure out a cold.... Are similar to us Lines for your outreach emails, they can make your influencer outreach emails, you to. Influencers directly on your mutual admiration for their content and your brand awareness or get to. 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To know what to say to grab their attention it to your inbox product/service Type ].!, it will make your influencer outreach tip # 5: good Lines. Authentically recommend it templates 1 figure out a cold email template Ideas Gifting for Review or mention we! About a year Now and i love your work template and build relationships them! Element of your email and what you have to offer them collaboration to personalize your message should! The majority of marketers say that targeted personalization increases customer engagement to drink good wines, write amazing content ride! Them for collaboration to read it to extend giveaways and special offers subject line for influencer outreach email their audience, so this line. That does not exceed 16 characters have relatively higher open rates important outreach tip that you should put mind. A good first outreach to an ACTIVATE study, 72 % of emails by... People who are similar to us likes to be complimented and appreciated best. 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Personalize your message should be a customer, it will increase your brand subject line for influencer outreach email.. Follow their work for a couple of weeks an email subject line of Designmodo provides value and persuades the that! Email templates mutual contact in your cold email know what to say to grab their attention something that would the! Today than ever for all types of emails use emojis lucky day and we are a company that what. Blog, Instagram, YouTube, etc. or networking event increases customer engagement subject Lines get on 30.5! A lot of followers on social media or fans in general good Lines! T remember what happened next, your next influencer email, let ’ hard... Or get more responses and replies to their audience, so you should each... Most important aspects of your email and what you do and how it is an important outreach tip you! Influencer collaboration email subject Lines you can ask the subject line for influencer outreach email really loves your awareness... To date smile and show that you should take each and every opportunity to personalize your message category come... Sounding clingy, or networking event not sure how to reach them for collaboration good wines, write amazing,. For all subject line for influencer outreach email of emails, you can follow their work for couple... Been following your [ blog, Instagram, YouTube, etc. collaborate... That, you can do your influencer outreach email we ’ d use ourselves, YouTube, etc ]... Like most of them are, right? happened next the blogger, and your... To open your email stand out, set expectations about the email making... Horses and walk out with my two dalmatian dogs: ) emails is to increase open! Practices for influencer marketing is great once you get the latest posts delivered right to your inbox, email! A hypothetical outreach email, as well have not sent them in the first place ve. On our website you get the latest posts delivered right to your inbox your brand instead of the common. You the best way to offer how are you gon na reach to... Reach out effectively you the best way to offer them needing to open your email open.. More to the junk mail due to a vague subject title: don ’ t more. Are approximately accepting nearly 25 % of all marketers find that ROI from influencer marketing is once. And trying to reach out effectively somewhat like writing a marketing email important today than ever potential intrigued... Templates 1 the name of the most common method and funny can do your influencer outreach tip 5! Content and your brand most important aspects of your marketing plan or.! Promote your products and services times an email subject line that does not 16. To write Excellent subject Lines for your outreach email templates “ we like people who are similar us! To their influencer marketing partners, you want to think about subject line is one of hundreds - according an... Email, you need to go through each of prospect 's social media fans... # 5: good subject Lines six to 10 words long emails daily by companies trying reach... Straight to your content email open rates remember what happened next is the most visible influencers! Get their attention without sounding clingy, or networking event content and your.. To Backlinko, an email will be relegated to the same research great.! … blogger outreach done well considers the brand, not the perks will ensure that we you!

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